Behind the Store: How the Aurex Online Store Is Built

Why we didn't use an off-the-shelf template

A clothing brand lives and dies on how fast and how good its store feels on a phone. Most of our customers shop on mobile, often on patchy connections, so page speed was a design requirement rather than an afterthought.

The Aurex store was designed and built by Tisya Tech, a software team that builds custom web products. Instead of bending a generic theme, they built a storefront and a commerce backend around how Aurex actually sells.

A fast, search-friendly storefront

The storefront is built with Next.js, which renders pages on the server so they load quickly and can be read properly by Google. Product pages are cached and refreshed in the background, so shoppers get a fast page and any price or stock change shows up within a minute.

A backend that runs the whole business

Behind the store sits a custom commerce backend that manages products, sizes and colours, inventory, orders, shipping and payments from one admin panel. Because the same backend can power more than one storefront, it is built to be reused for other brands.

Want something like this for your brand?

If you are a clothing label or retailer looking for a fast custom store rather than a template, talk to Tisya Tech. And if you would simply like to see the result, start with our latest collections.